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A Guide to the Walter Jeffries Matherly Speeches and Writings

Finding aid created by Dept. Staff

University of Florida Smathers Libraries - Special and Area Studies Collections
December 2008


Descriptive Summary

Creator: Matherly, Walter Jeffries, 1888-1954
Title: Walter Jeffries Matherly Speeches and Writings
Dates: 1919-1954
Abstract: Speeches and writings of University of Florida educator Walter Jeffries Matherly.
Extent: 2.3 Linear feet. 6 boxes.
Identification: Ms Coll. 23
Language(s): English

Biographical/Historical Note

Walter Jeffries Matherly was born May 3, 1888 in Mackville, Kentucky. He received a B.A. from William Jewell College in Missouri and an M.A. from Washington University in 1916. He taught at the University of North Carolina before coming to the University of Florida in 1926 to organize its business school. Matherly was its first dean and served in that capacity until his death on September 25, 1954. He was the driving force in the creation of the Southern Economic Association and served as its first president.


Scope and Content

This collection consists of manuscripts of speeches and writings of Walter Jeffries Matherly, as well as reprints and actual publications. The manuscript titles are contained in boxes 1-5 and cover Matherly's years at Florida. Numbers in brackets next to a title indicate the number of versions for that title. Box 5 includes the manuscripts for his book, Business Education in the Changing South. Box 6 contain publications that were pulled from a deaccessioned collection entitled Professors in Print. The Matherly cards from Professors in Print have been reproduced and follow the folder list for the manuscript boxes. These include writings by Matherly prior to his appointment as dean in 1926.


Access or Use Restrictions

Access

The collection is open for research.


Administrative Information

Preferred Citation

[Identification of item], Walter Jeffries Matherly Speeches and Writings, Special and Area Studies Collections, George A. Smathers Libraries, University of Florida, Gainesville, Florida.


Contents List

Box Folder
1 1 Accomplishments of a State Wide Public Health Committee.
1 1 Activities of the Citizens Service Corps.
1 1 Activities of the Citizens Service Corps-Radio Talk. 1944 Jan 10.
1 1 Administrative Principles and Public Relation in a Public Office-(draft).
1 1 Administrative Principles and Public Relation in a Public Office-(final copy).
1 1 Advantages of Securing a College Education during the Present Economic Depression-WRUF Radio at 4:50 p.m. Wednesday. 1933 Mar 8.
1 1 After Total War -- What?.
1 1 Agrarianism versus Industrialism- address given to Florida Engineering Society at its Annual Dinner in Gainesville, Fla. 1933 Apr 14.
1 1 American System of Free Enterprise.
1 1 American Youth In a World at War [2].
1 1 American Hard Road to Easy Street.
1 1 American Place in a Peaceful World.
1 1 American Place in the Postwar World.
1 1 Analyzing Your Community for Industrial Prospect [2].
1 1 Ancestry of the American Citizen.
1 1 Application of Rotary Principles.
1 1 Another Installment.
1 1 Backward Art of Consuming Wealth [2].
1 1 Brains and Brawn in University Athletics [2].
1 1 Broken Families.
1 1 Business and Good Manners.
1 1 Business Education at the College Level- The First Two Years.
1 1 Business in 1950-Prospects and Problems [2].
1 1 Business in 1951-Prospects and Problems (For Press Purpose).
1 1 Business in 1951-Prospects and Problems.
1 2 Challenge of American Citizenship (new copy).
1 2 Challenge of American Citizenship (old copy).
1 2 Challenge of Florida Citizenship [2].
1 2 Challenge of Health Changing City and Country Relationships.
1 2 Challenge of Health to Florida Citizenship.
1 2 Changing Characteristics of American Capitalism.
1 2 Changing Characteristics of the City.
1 2 Changing Concepts of Salesmanship [2].
1 2 Changing Concepts of the United States Constitution.
1 2 Changing Economy of the South (Revised July 21,1952).
1 2 Changing Function of the Family.
1 2 Changing Philosophy of American Business.
1 2 Changing Responsibility of the churchman [2].
1 2 Changing Rights and Duties of the American Citizen.
1 3 Changing Rights and Duties of the Voter [2].
1 3 Changing Tasks of American Citizenship [2].
1 3 Changing Tasks of Florida Citizenship.
1 3 Changing Tasks of Public Education-(Delivered before the High School Graduating Class) Palm Beach. 1935 Jun 13.
1 3 Changing Tasks of Public Education-(Delivered before the High School Graduating Class) Sebing. 1935 Jun 14.
1 3 Changing Tasks of Rotary- (Address Delivered before the Thirty-First District Rotary Conference. Bradenton, Fla). 1935 Apr 16.
1 3 A Charge to New Members of Phi Kappa Phi.
1 3 Citizen's Stake in the Economic System.
1 3 Citrus Industry in Relation to General Business in the State. 1938 Apr 14.
1 3 Club and Resort Mangers' Education at the College level.
1 3 College and the Current Business Crisis.
1 3 Community Parasites-Durham Morning Herald. 1923 Apr 11.
1 3 Conquest of Cancer.
1 3 Consumer Credit.
1 3 Consumption of Health.
1 3 County Health Unit and Adequate Public Health Protection [2].
1 3 Creed of a University Dean.
1 3 Crooked Thinkers.
1 3 Culture of Agriculture-(Abstract of an address given during Farmers' Week in Gainesville, Fla.) [2]. 1932 Aug 11.
1 3 Current Business Conditions in Florida [2].
1 4 Danger Spots in American Democracy.
1 4 Dedication of Gainesville Softball Field to Memory of Milton Lewis and his Comrades from Alachua County who fell in Second World War.
1 4 Development of Business Leaders.
1 4 Development of Business Leaders in a Democracy.
1 4 Development of Consumer Economics [2].
1 4 Development of Minds for Present-day Demands [2].
1 4 Development of Public Servants.
1 4 Development of Public Servants in a Democracy.
1 4 Disappearing Art of Agriculture-(address to Exchange club, Jacksonville, Fla.). 1934 Jul 25.
1 4 Does the New Deal Bring Different Problems to Collegiate Schools of Business in the North and South.
2 1 Economic Aspects of American Education [3].
2 1 Economic Aspects of Insurance.
2 1 Economic Aspects of Life Underwriting.
2 1 Economic Aspects of Public Education-(Central Florida Education Association at Gainesville, Fla.). 1932 Oct 14.
2 1 Economic Education [3].
2 1 Economic Future of the South [2].
2 1 Economic Illiteracy.
2 1 Economic Position of the Retail Merchant-(Independent Merchants Association in Gainesville, Fla.). 1931 Nov 4.
2 1 Economic Problems Resulting from Inadequate Training of the Other Half.
2 1 Economic Shifts to the Middle Way--the New Administration.
2 2 Economic Surveys of communities for Procurement of Industry.
2 2 The Economic World We Seek.
2 2 Economics of Advertising [2].
2 2 Economics of Eating [2].
2 2 Economics of Forestry-(Before the Florida Commercial Forestry Conference in Ocala). 1932 Apr 15.
2 2 Economics of Main Street-(Before the Combined Civic Clubs of St. Petersburg, Fla.). 1932 Jul 22.
2 2 Economics of the Ordinary Man-(Before the Florida County and Home Demonstration Agents in Gainesville Florida). 1932 Oct 13.
2 2 Economy of Florida.
2 2 Economy of the South in 1950- Prospects and Problems [2].
2 2 Economy of the United States.
2 2 Education for Economic Life I - Subject matter (Congress on Democracy, Fla. Southern College Lakeland, Fla.). 1939 Nov 10.
2 2 Education for Economic life II- Objects and Teachniques (Lakeland, Fla.). 1939 Nov11.
2 2 Education of Consumers (Tampa Bay Underwriters Association). 1931 Nov 13.
2 2 Effective Methods in Extension Education.
2 2 Effects of the Depression in Florida-(Southeastern economic Association, Atlanta, Ga.). 1932 Nov 11.
2 2 Effects of the War on Consumer Credit.
2 2 Empty Heads.
2 2 Era of the Common Man.
2 2 Ethics of Accountancy.
2 2 Ethics of Private Profits.
2 2 Expanding Economy of the South (Rotary Club, Tallahassee, Fla.). 1950 Nov 29.
2 3 Fabric of American Freedom [2].
2 3 Fabric of Freemasonry [2].
2 3 Finished products of Accounting Education [2].
2 3 Finished Products of the American College.
2 3 Finished Products of American Education [2].
2 3 Finished products of Insurance Education.
2 3 Finished Product of Public Education- ( The Florida School Herald, St. Augustine, Fla.). 1941 Oct.
2 3 Finished Products of Club Management Education.
2 3 Finished Products of Florida Education [2].
2 3 Finished Products of Collegiate Business Education.
2 3 Finished Products of Public Education [2].
2 3 Finished Products of Real Estate Education [2].
2 4 Florida and the Southeastern Council.
2 4 Florida Elkdom in 1951-52 - Possibilities of Further Progress.
2 4 Florida Elkdom in 1950 - A Challenge to greater State-Wide Action.
2 4 Florida in 1950-Possibilities of further progress.
2 4 Florida in 1951-Prospects and Problems.
2 4 Florida in 1951- Problems and Prospects.
2 4 Florida in 1953-Possibilities of further progress.
2 4 An Eight-point Statement of policy of the Florida State Chamber of Commerce in Time of War (Adopted by Board of Directors, Palm Beach, Fla.). 1942 Jan 29.
2 4 An Eight-point Statement of Policy of the Florida State Chamber of Commerce in Time of War (Adopted by Board of Directors, Palm Beach, Fla.). 1942 Jan 29.
2 4 Florida--The most Unusual State in the Changing South [2].
2 4 Florida Will Be Ready-(Before Florida State Chamber of Commerce Annual meeting, Miami Fla.). 1943 Dec 6-7.
2 4 Florida's Economic Position in the Southeast-(Rotary Club, Gainesville, Fla.). 1932 Jun 21.
2 4 Florida's Future -- Boys, Live Stock Shows and Cattle Production.
2 4 Florida's Need for a Bureau of Industrial and Business Research.
2 4 Florida's Need in a Dynamic Democracy [2].
2 4 Florida's Place in the Changing South.
2 5 Florida's Place in the Changing South-(Kiwanis Club Jacksonville, Fla.). 1933 Jul 28.
2 5 Florida's Place in the Economic Development of the Southeast (Gainesville Sun). 1932 Jun 22.
2 5 Florida's Place in the Life and Progress of the South (WRUF). 1933 Oct 23.
2 5 Florida's Place in the Post War World(Miami Kiwanis Club, Miami, Fla.). 1944 Mar 17.
2 5 Florida's Place in the Postwar World.
2 5 Florida's Position in Health and Wealth.
2 5 Florida's Position in Public Health.
2 5 Florida's Stake in Mosquito Control [2].
2 5 Florida's Wartime Program of Health and Physical Fitness.
2 5 Forward Florida (Florida Commercial Secretaries Association in St. Petersburg, Fla.). 1934 May 21.
2 5 Freedom of a Common Man.
2 5 Fundamentals of Business Ethics.
2 5 Fundamentals of Business Ethics.
2 5 Future of Advertising and the American System of Free Enterprise.
2 5 Future of American Agriculture [2].
2 5 Future of American Business--Will the Present Recession Develop into a Major Depression.
2 5 Future of American Freedom.
2 5 Future of Florida's Children.
2 5 Future of Florida's Citrus Industry (The Citrus Industry) [2]. 1952 Sep.
2 5 Future of Florida's Wholesale Grocery Business.
2 5 Future of the American Home.
2 5 Future of the Family.
2 5 Future of the Free Enterprise System.
2 5 Future of Free Private Enterprise.
2 5 Future of the Ordinary Man.
2 5 Future of Private Capitalism.
3 1 General Education.
3 1 George Washington -Father of American Freedom.
3 1 George Washington- The Businessman and Engineer.
3 1 God's Requirements of Modern man- A Layman's point of view [2].
3 1 Hard Road to Easy Street [3].
3 1 Higher Education for Florida Business.
3 1 History of College of Commerce and Journalism.
3 1 Impact of War on Health.
3 1 Individuals Citizen's Part in Total War.
3 1 In Memory of our Absent Brothers.
3 1 In Memory of our Departed Brothers.
3 1 Investment Aspects of Real Estate [2].
3 1 Investor in Spiritual Values.
3 1 Job and Job Seekers [2].
3 1 The Land Grant Survey of Business Education.
3 1 The Library's Place in the University.
3 1 The Logic of Logic.
3 2 The Major Health Problems of Florida.
3 2 Major Function of Modern Education (Celebration of Education Week in Tampa, Fla.). 1931 Nov 13.
3 2 Major Functions of the Modern Wholesale Food Distributors.
3 2 Making a Living in a World at War.
3 2 The Making of Florida's Future Citizens.
3 2 Man--The Ultimate Consumer of Wealth.
3 2 A Manifestation of Good Manners.
3 2 The Manners of the Educated Man [2].
3 2 The 1954 March of Dimes--What is It and How Are the Funds Used. 1954.
3 2 The Marks of an Educated Man.
3 2 The Measurement of the Extent and Effects of Extraregional Controls Exercised by the Federal Government.
3 2 A Memoir of an Ex-Country School Teacher.
3 2 The Metropolitan Community in the South.
3 2 Misuses of Fire (Silver Springs, Fla.). 1937 Oct 2.
3 2 Misuses of Fire [3].
3 2 The Monroe Doctrine--The Basis of Inter-American Defense [2].
3 2 Mothers Preeminent [2].
3 2 Native Born Attitudes Toward Foreign-Born Citizens.
3 2 Neglected Aspects of American Agriculture.
3 2 New Frontiers in Florida Education.
3 2 The New War Between the States.
3 2 The Next Steps in Health Legislation in Florida [2].
3 2 The Next Steps in Social Legislation.
3 2 A Number of Things [6].
3 4 The Objects and Principals of Rotary.
3 4 Ode to the Flag (poem).
3 4 The Ordinary Citizen's Stake in the War (Kiwanis Club and Chamber of Commerce, Brooksville, Fla., 9/15/1942) [3].
3 4 The Ordinary Man's Stake in the War.
3 4 Our Relationships with Other American Nations.
3 4 Outline of Proposed Report on Present Position and.
3 4 Possible Postwar Expansion of Florida Industry and Business.
3 4 The Ownership and Control of Business Units [2].
3 5 Pan-American Day--An Opportunity to Promote Cultural Understanding Between Two Americas (WRUF Radio).
3 5 Pathways to Public Service.
3 5 The Pathways of Public Office Holders.
3 5 The Place of Research In Florida's Tourist Industry (Florida Hotel Association). 1932 Apr 8.
3 5 Peacetime Prospects of Private Enterprise.
3 5 Philosophy of Business.
3 5 Philosophy of Party Politics.
3 5 Place of the College and Universities in the Southeastern Councils' Research Program (Savannah, Ga.). 1931 Oct 20.
3 5 Place of Economics in the Practice of Law (Jacksonville Bar Association). 1931 Jan 7.
3 5 Place of the Press in a Pan-American Educational Program.
3 5 Placement of College Graduates 12/24/1931.
3 5 Plight of Private Capitalism-Is Free Enterprise on the way out.
3 5 Political and Economics Implication of Atomic Energy [2].
3 5 Population Shifts.
3 5 Possibilities of a State Taxpayers' Association.
3 5 Postwar Application of Rotary Principles.
3 5 Postwar Development of Private Enterprise.
3 5 Postwar Economy of the South (Atlanta, Ga.). 1943 Jun 20-26.
3 5 Postwar Expansion of Private Enterprise.
3 5 Postwar Problems of Public and Private Institution.
3 5 Postwar Prospects of Population Changes.
3 5 Proposed Plan for Cooperate Research by the Florida State Chamber of Commerce and to Bureau of Economic and Business Research of the College of Commerce and Journalism of the University of Florida.
4 1 Preparation of Florida Business Leaders [2].
4 1 Present and Probable Future Needs for Collegiate Business Education.
4 1 Present-Day Tasks of Local Citizenship (Opening Dinner of Duval County Committee Chest Campaign, Canling Hotel, Jacksonville, Fla.). 1933 Nov 13.
4 1 Price of Health and Physical Fitness.
4 1 Price of Military Preparedness.
4 1 Price of Peace.
4 1 Price of Permanent Peace [2].
4 1 Price of Permanent Peace Dean Matherly, U of Florida, Urges dropping bomb on Kremlin as one way to secure peace, at Tonta meet ( Lake Worth Leader, 1/30/51).
4 1 Primary Function of Modern Education (Gainesville Kiwanis Club). 1931 Aug 26.
4 1 Primary Functions of a College Education (William Jewell College; Liberty, Missouri). 1934 May 1.
4 1 Primary Function of Florida Advertising (Advertising Club -Jacksonville). 1934 Aug 28.
4 1 Primary Function of Florida Advertising (Chamber of Commerce and Combined Civic Clubs, Orlando, Fla.). 1934 Dec 31.
4 1 Primary Purpose of Public Education.
4 1 Primary Tasks of Civic Education (parent-Teacher Council of Orange County, Fla. Orlando). 1931 Dec 8.
4 1 Primary Tasks of Modern Education(Graduating Class address, Andrew Jackson Senior High School, Jacksonville, Fla.). 1932 Jun 2.
4 1 Primary Tasks of the Credit Man (Credit Association of Northern Florida at the George Washington Hotel). 1932 Feb 16.
4 1 Principles and Problems of Current Inflation. 1951 Fall.
4 1 Principles and Problems of Current Inflation (Revised). 1952 Jan.
4 1 Principles of Sigma Nuism.
4 1 Private Roads to Public Service (Rotary Conference; Macon, Ga.) [2]. 1935 May 6.
4 1 Problems and Policies of a Regional War Labor Board--A Review of the Experiences of a Part-time Public member.
4 1 Problems and Policies of the Southeastern Regional War Labor Board.
4 1 Profession of Money Making.
4 1 Program and Purposes of a Little Theatre.
4 1 Proposed Institute of Economic and Government Research at University of Florida to be Developed from Bureau of Economic and Business Research.
4 1 Prospects of Industrialism in Fla.
4 1 Public Aspects of Private Profit.
4 1 Public and Life Underwriting [2].
4 1 Public and Property Underwriting.
4 1 Public Aspects of Private Health(Tuberculosis Association of Duval County in Jacksonville, Fla.). 1934 Jun 25.
4 1 Public Nuisances.
4 1 Public Roads to Public Service.
4 1 Purpose of Pan American Day(WRUF Radio). 1932 Apr 14.
4 2 Radio Address-(WRUF). 1930 Apr 15.
4 2 Radio Address Concerning Alumni Breakfast (WRUF). 1932 May 20.
4 2 Raw Material and the War.
4 2 Reasons Why Florida High School Athletes Should come to the University [2].
4 2 Reasons Why Florida must exhibit at the World's Fair of 1934 in Chicago.
4 2 Recent Trends in Foreign Trade (Civitan Club, Jacksonville, Fla.). 1935 May 24.
4 2 Recognition of Silver Anniversary of the College of Business Administration.
4 2 Regulation of Consumer Credit [2].
4 2 Relationship of Liberal Arts to Collegiate Business Education.
4 2 Repeal of the Poll Tax in the South [2].
4 2 Repeal of the Poll Tax in the South (Incomplete version).
4 2 Responsibility of American Citizenship.
4 2 Responsibility of Florida Citizenship.
4 2 Responsibility of High School Teachers in Economic Education.
4 2 Response to Toast to Charter members.
4 2 Responsibility of High School Teacher.
4 2 Right of the American Citizens.
4 2 Rural Yesterdays in the Upper South.
4 3 Schoolways of other Days.
4 3 Scientific Study of the Objectives and Training Programs of Collegiate Business Education.
4 3 Significance of Armistice Day in 1944.
4 3 Society and Politics in Wartime and After.
4 3 Some Economic Lesson the Florida Businessman Must Learn (Florida Furniture and Storage Association in Orlando, Fla.). 1932 Apr 15.
4 3 Some education needs of Changing Florida (Parent-Teacher Association of Gainesville). 1932 Mar 31.
4 3 Some needs of Changing Florida ( Florida Press Association, Live Oak, Fla.). 1932 Mar 18.
4 3 Some needs of the Changing South( Atlanta, Ga.). 1930 Nov 14.
4 3 Some Primary needs of the Changing South (Jacksonville, Junior Chamber of Commerce). 1932 Apr 11.
4 3 Some Trends of modern Trade (Florida Commercial Secretaries Association, Winter Haven, Fla.). 1932 Jun 25.
4 3 Some Ways in which the University of Florida and Florida Local Chambers of Commerce may serve each other and State ( The Daily Sun, Gainesville, Fla.). 1931 Jul 26.
4 3 Some Ways of Advancing Florida ( Daytona Beach High School Commencement). 1934 Jun 14.
4 3 Some Ways of Increasing Floridas' Tourist Income (Rotary Club of Ocala, Florida). 1934 Aug 6.
4 3 Spirit of Inter-American Solidarity.
4 3 Spirit of Elkdom.
4 3 Spirit of the Order of Elks.
4 3 A Little Lesson if Rotary (The Spirit of Rotary). 1945.
4 3 State of the Nation's Business-Is It Favorable to Industrial Expansion.
4 3 State University's need for Readjustment of its Department Aims and Offerings.
4 3 Statement of Inflation at Beginning of 1952.
4 3 Students in a World at War [2].
4 3 Study of Spanish.
4 3 Supremacy of Character [2].
4 3 Todays' Trends in World Affairs.
4 3 Matherly Gives Plan to Lure More Tourists ( Ocala Morning Banner). 1934 Aug 7.
4 4 United Nations Educational, Scientific, and Cultural Organization [3].
4 4 United States Constitution- The Charter of American Liberties [2].
4 4 United States Constitution- A 1950 Point of View.
4 4 United States--The Hope of Democracy.
4 4 University Education in Highways Transportation [2].
4 4 University and High School Students.
4 4 University in 1951-Prospects and Problems [2].
4 4 University of Florida (WRUF). 1933 Jan 21.
4 4 University of Floridas' College of Business Admin[2].
4 4 University's College of Business Administration.
4 4 University's College of Business Administration--The Past Twenty-two in Return to the next six years.
4 4 University's Functions in Florida's Life and Economy [2].
4 4 University's Future -- A Look at the Shape of Things to Come.
4 4 University's need for Readjustment of its Departmental Aims and Offerings.
4 4 University's Part in War (University News) [2]. 1942 Apr 20.
4 4 University's Place in Florida's Expanding Economy[2].
4 4 University's Place in Real Estate Education [2].
4 4 University's Preparations of Business Managers.
4 4 University's Relationship to Economic and Business Research.
4 4 University Salaries and Price Inflation [3].
4 4 U.S.A. needs to Look to Itself.
5 1 Visit of Florida Trade Delegation to the Island of Puerto Rico.
5 1 Vocational Service- The Second Object of Rotary [2].
5 1 Voice that Crieth From on High- The Voice of Wisdom.
5 1 War Finance[3].
5 1 Wartime Control of Price and Inflation.
5 2 Manuscripts to Business Education in the Changing South.
5 3 Manuscripts to Business Education in the Changing South.
5 4 Manuscripts to Business Education in the Changing South.
5 5 Manuscripts to Business Education in the Changing South.
6 1 Publications (see box for list).

Selected Subjects and Access Terms

Florida -- Economic conditions -- 20th century.
University of Florida. College of Business Administration -- History.



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